Alpen a/d Rijn, The Netherlands

Italvega is a Dutch brand that was born out of the desire to bring the passions of the founders, Nicholas Hurenkamp and Marcel de Zeeuw, to the cycling world: sports, fashion, and sustainability.

Nicholas and Marcel both believe in having fun and looking at life rather ‘glass half-full’, than ‘half empty’. For them, it’s not about making a quick buck; but to create products that last. Italvega aims to bring the most carefully crafted products to their community of riders, to those who live for the ride and aren’t afraid to get dirty, that enjoy a great cup of coffee, and care about giving back.

“Italvega combines classic, trusted design with exquisite, modern technology. We create products for die-hard riders who seek the ultimate cycle gear, helping them look great while enhancing their whole experience: #lifeisallabouttheride”

Nicholas Hurenkamp & Marcel de Zeeuw, Founders of Italvega